Wide view of a modern garment factory interior
01About the group

One group.Three companies.

A privately owned family business based in China, uniting companies in Hong Kong, China, and Pakistan.

15+ years of experiencePakistan · Hong Kong · ChinaSelling on a global level
01Who we are

Offering brilliance in quality.

Offering brilliance in quality, AF Group is one of the leading manufacturers of fabrics, garment accessories, and garments in China. We strive to execute the highest standards with each passing year and provide value to our business relationships. By offering fabrics, garment accessories, and garments, our team anticipates seamless integration and globalization. In order to achieve success in our work towards a sustainable environment, we strive for excellence in everything we do.

About us

The Group is a privately owned family business based in China. With a wealth of prime quality, we have set the bar high. It is a masterly unification of three mainstream companies in Asia — Hong Kong, China, and Pakistan. Showcasing passion and commitment is what allows us to achieve sustainability, exceptional quality, and in-depth knowledge for our clients.

We bring the comfort of expertise and reliability to your business with more than 15 years of experience in the textile and apparel industry, selling on a global level. Our group is an integrated masterpiece renowned for its outstanding workmanship in fabrics, garment accessories, and garments.

The will to be committed to the growth of our manufacturing partnerships and linkages has enabled us to represent excellence in our operations. Through the quality of our products and resources, the group is determined to create unmatched value for our global clientele.

Years in textiles & apparel
15+
Companies in Asia
3
Countries of operation
3
Core values guiding our work
6
02Where we are going

Vision

Since the foundation of our company, we have aimed to focus all of our knowledge on better quality — competing with the best of industry standards. We aim to maintain high standards for our customers by using our innovative and service-oriented capacity, pliable enough to manufacture a vast range of products.

03What drives us

Mission

We invest time and resources not only in providing excellent fabrics, garment accessories, and garments, but also in improving processes, people, and products. This is why we are consistently improving our relationships in regions such as Europe and the USA — relationships that will surely last a lifetime.

04Core values

The values behind every action.

The actions and primary functions at AF Group are based on the following values.

  • Knowledge

    Bringing forward the best of standards with the willpower to encourage continuous learning and growth. We bring forward a reservoir of knowledge through years of competence and the drive to consistently evolve within our niche.

  • Intelligence

    In today's competitive market, business intelligence continues to be an area of investment and interest. The ability to turn raw materials into meaningful and useful fabrics, garments, and garment accessories can impact business performance — a powerful value proposition.

  • Integrity

    Operating from a place of integrity, we hold ourselves accountable to honest, excellent work — always. We earn the repute of an honest enterprise that promises to work ethically and legally.

  • Business Ethics

    We represent the best business policies and practices regarding corporate social responsibility and linkages. Everybody is equally respected and valued. We promote respect, responsiveness, and equity for every individual.

  • Networking

    We exchange and respect information on challenges, experiences, and goals to gain constantly evolving perspectives and insights.

  • Responsibility

    We believe in exercising the highest levels of professionalism in our work and are committed to continuous improvement in our pursuit of excellence.

05Meet the team in action

The team behind the scene.

Our departments are formed based on the responsibilities each team must accomplish, which is crucial for seamless operations.

  • Design team reviewing garments and fabric swatches in a studio
    Department 01

    Research, Design & Development

    Research, Design, and Development are responsible for product development. Our dynamic team focuses on designing, developing, and implementing new products and designs. The department stays up to date with the latest trends on a seasonal basis as part of our Client Engagement strategy — and as a result of their proactive efforts, showcases excellent creative and innovative designs.

  • Merchandisers reviewing materials and samples at a work table
    Department 02

    Merchandising

    The merchandising department consists of experienced senior and junior merchants, each assigned accounts of our international and local clientele. Merchandising activities such as production planning and execution are a direct focus of the department. Our specialized team bridges the gap between industry and our organization, which leads to greater profitability.

  • Quality assurance team inspecting a garment
    Department 03

    Quality Assurance

    As a combination of art and technology, design and manufacturing place a high value on quality. Reliability in manufacturing encompasses both process and product. Our team utilizes an extensive quality management system called ENSURE200, with a primary focus on defining and optimizing procedures to reduce waste. Enhanced sustainability and consistent results are key to a viable future.

06Our strengths

Precision of technology & technique.

The efficiency of the process from development to manufacturing depends on the precision of technology and technique.

  • 01

    Manufacturing in China

    China is the largest fabric and garment manufacturer in the world. Holding that position for two decades, manufacturing in China relies on effective supply chain management, modern infrastructure, and the availability of raw materials. Workforce productivity is high, resulting in a higher output of production.

  • 02

    Organized Supply Chain Operations

    We have achieved trouble-free performance by increasing productivity, improving coordination between departments, reducing lead times, and increasing profits. Improving supply chain operations is our top priority — and through supply chain diversification, our team understands clientele expectations and navigates any challenge.

  • 03

    We Bring Value

    Paramount to success is being a game-changer. We bring value by manufacturing prized products in terms of quality and durability. In an increasingly sustainable and socially responsible era, environmentally friendly materials and processes are an important part of our mission — and our team gives utmost importance to customer service.

  • 04

    One-stop Solution

    Our expertise spans three divisions, each with high production rates and dedicated quality control. Our specialized experts are proficient in manufacturing fabrics, garment accessories, and garments. A single enterprise with multiple manufacturing hubs provides everything you need — eliminating the hassle of dealing with multiple companies.

  • 05

    Highly Accountable

    We represent adherence to process and procedure, which is critical for driving improvements in safety, quality, and efficiency.

  • 06

    Power Efficiency

    By performing periodic maintenance and concluding preventative measures, power consumption can be substantially reduced. We also strive to reduce water consumption as well as toxic emissions.

07AF Group of Companies

One group, three companies.

Our offices in Hong Kong, China and Pakistan bring the group's fabrics, garment accessories and garments to clients around the world.

  • 01Apparel Fastener HK Limited
  • 02Shire Limited
  • 03Crest Alliance Enterprises (Pvt) Limited
  • 01Manufacturing

    Lahore

    33B Punjab Small Industries CorporationSunder II, Lahore, Pakistan
    +92 313 4710325
  • 02Global Office

    Hong Kong

    Unit 2406B, 24/F, Low BlockGrand Millennium Plaza181 Queen's Road CentralSheung Wan, Hong Kong
    +852 9850 9479
  • 03Global Office

    Guangzhou

    Rm 1101, 11/F, Block AGuangzhou International Trade Center6 Zhongxin Road, Haizhu DistrictGuangzhou, China
    +86 20 8963 7634
Pakistan · Hong Kong · ChinaContact our offices